How We Work With You
Because your goals, experience, and needs will
always vary from our other clients, our first step will be to take you
through our Marketing Intelligence Assessment.
This questionnaire will give us a holistic and
detailed view of not just your traffic or website needs, but more
importantly your overall marketing mix and how SEO can enhance it.
Your Marketing Intelligence Assessment will
analyze the following areas:
- Overall Online Marketing Approach
- Additional Needs
- On-Page Optimization
- Sales & Lead Conversions
- Depth of Engagement
- Future Objectives
Once we receive your assessment, we will schedule
a free consultation with you to discuss possible approaches to your
campaign. However, almost all of our client campaigns include varying
combinations of the following strategies.
Common Client Campaign Strategies
1. Keyword Term Analysis
Once you give us a list of keyword terms you’d like to
target, we will do additional market research to determine the
hundreds-to-thousands of keyword terms your target audience searches to
find companies like yours. We will analyze these terms to find those
with the best ranking potential (they have a good ratio between amount
of searches and amount of competing websites).
However, unlike keyword analysis tools that only
analyze the number of websites indexed in a search engine for a
particular keyword, we are able to determine the exact number of
websites optimized for the keyword. These are the
only real competition you will have as you will quickly outrank, even
with minimal optimization, any website that isn't optimized for your
So you'll often find a keyword term that appears
highly competitive, with millions of websites listed in a search
engine's results, is actually quite easy to rank for! Vice versa,
you'll know not to waste your time on a term that may not show many
results, but for which all those websites are well optimized - making
the term hard to rank for.
Once we've compiled our master list of recommended
keyword terms to target, we will provide you the list so you can
provide any feedback necessary.
2. Content Creation
As we’ve mentioned before, content is key to any search
marketing campaign. Therefore, there are three content areas that we
- On-Site Optimization. This
includes visible content and source code. We will analyze your site
code for errors that may prevent search engines from properly spidering
your site. We will also analyze your site’s code-to-text
ratio and other coding elements. Lastly, we will review and edit your
visible content for optimal keyword density while maintaining sales
- Article Creation. We will
produce one article for every keyword term we, together, choose to
promote. Traditionally, this is between 200-400 articles. Each article
is well written, informative, and engaging to ensure that they add
value to your visitors’ experience in addition to winning
Most importantly, we add these pages slowly over several months to
ensure your site grows organically. This is a key element Google and
other search engines look for when ranking a website – that
it is constantly updating and adding new information.
- Publicity. But
we’re not talking about traditional PR here. We develop
additional articles that pay particularly close attention to your
target audience’s pressure points: the secrets they want to
know, the tips they need to hear, the problems and solutions your
These articles will not be placed on your website, but will instead be
promoted to hundreds of other websites in search of compelling articles
on your particular subject. This achieves two objectives: 1) each
article links back to your website, earning you one-way links from
authoritative sites, and 2) the more independent websites that discuss
your company or publish an article written by your company, the better
your reputation will be. Your potential customers will find your
company discussed on other websites, or see that other websites have
endorsed you by publishing your article.
3. Linking Strategy
In addition to the links earned through article promotion, we will
negotiate links on your behalf. We will concentrate on sites with high
Page Rank and traffic rankings as links from these are considered
4. Social Networking
We discuss this in depth on our What is Social
5. RSS Feeds
We will implement RSS feeds on your blog and/or article pages to keep
visitors apprised of new content. Search engines will also be notified
through your RSS feed every time a page is added to your site,
resulting in faster indexing.
6. Tracking and Analysis
You will receive detailed reports on your rankings across the major
search engines, as well as site traffic and visitor behavior (we can
only provide site and visitor data if you place StatCounter code
on your website or provide us access to your own statistics program).
7. Traffic Conversion Optimization
Where many SEO campaigns fall short, we excel. Rather than just win you
traffic, we ensure that traffic converts into sales and leads. To do
this, we employ proprietary software that statistically analyzes your
website. We help you develop numerous versions of key elements to your
sales process (headlines, offers, colors, layout, intro paragraphs,
calls to action, etc.). Each version is systematically tested against
the others to not only determine the best version of each element, but
more importantly the best combination of elements.
Because this particular service is based on
scientific analysis and, in our experience, positively guaranteed to
increase any company's sales by at least 30% (more often 50% to 85%!),
we provide it for free. You only pay us once we achieve your results.
However, your revenue must meet our minimum requirements.
To learn more about Traffic Conversion
Optimization, please refer to our special report.
Pricing Models and Our Guarantee
We price each campaign on a per-client basis.
Pricing is based on amount of hours you wish us to dedicate to your
project each week, as well as which strategies you’d like us
to implement. However, we are more than happy to work with your budget
and can accommodate a variety of pricing models, including: hourly,
per-project, weekly salary with a cap on hours, etc.
Our Guarantee: We cannot
guarantee a certain number of rankings or that particular keywords will
get ranked with particular search engines. There are simply too many
variables to consider and anyone guaranteeing such should be avoided at
all costs. However, we do guarantee the quality of our work.
When we tell you that we will reach a milestone
within a certain amount of hours, if we fail to reach that milestone,
we will complete additional work for free or at a pre-determined
reduced fee until said milestone is reached. In addition, if after six
months of site optimization, traffic is far below satisfactory, we will
re-negotiate a severely reduced fee to continue promotion until a
reasonable increase in traffic is reached.
Our Marketing Intelligence Assessment
Download Our Free Whitepaper: Why Businesses
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